A strong online presence is essential for professional photographers looking to grow their businesses, and one of the most effective ways to do that is through blogging. “Blogging” might sound a bit old-fashioned these days, but really it just means any website or page that you update regularly. It could be about your clients, your images — or interesting stories about either of those. Regularly updating your website will not only showcase your photography skills but also boost your website's search engine rankings. To drive people to your site, earn customers and make sales. To View More >>

We often make the mistake of making our marketing about ourselves — what we're doing, and what we need, rather than the value we're creating for our audience. People who write code love what they do, but their customers don't. They just want an app that works. You love photography but your clients love the memories you make for them. Memories or a picture for the wall. When you're thinking about business or marketing campaigns, focus on your customers. What's in it for them? To View More >>

“Art is the most intense mode of individualism that the world has known.” –  Oscar Wilde     In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world.      Oscar Hetherington is a Wanaka-raised surf and ocean photographer currently based in Dunedin to study and work. Although he loves the ocean and surf culture of Dunedin, he's spent the majority of his life in Wanaka and he calls both towns home. Oscar picked up an old family camera To View More >>

Our friends in the northern hemisphere may find it hard to imagine the festive season without snow, hot cocoa, and a warm fireplace, but in Auckland, New Zealand, where we're based, Christmas day is more likely to be beach adventures and a barbeque. We spoke to Rakesh Kesha about what makes a New Zealand summer, and our unique festive season, so special. Piha, Auckland. Piha, Auckland. Do you have a favourite or secret go-to spot in NZ? "My favourite weekend spot would be Karekare, on Auckland’s west coast. Geographically it's pretty isolated, so unlike its To View More >>

Today we roll out updates to the button widget in Workspace, allowing you to easily customise any button you wish to add to your site. Simply add the button widget to any page on Workspace, and turn on custom design.  You will able to customise the background colour, the border colour, font size, font colour, the button width and radius (curving the corners of the button).  Add the button widget to your site and enter button details. Add the button widget to your site and enter button details. Turn on custom design Turn on custom design Change the settings to suit To View More >>